CREATIVE BUSINESS ACCELERATOR
Creative Business Accelerator Micro-Influencers
The GREATERTHAN CREATIVE ACCELERATOR PROGRAM are micro-influencers in their respective fields. They have cultivated a trusted voice among their followers, and are ready to partner with brands that resonate with their audience. The program creates, develops, and invests in small creative businesses, entrepreneurs, artists and creators.
The Micro-Influencer Advantage
Micro-influencer are speaking to a specific audience, not pandering to the masses. They are trusted by their followers in a way that the mega influencers can’t accommodate anymore. Micro-influencers are extremely engaged with their audience, spending anywhere between 4-9 hours per day interacting with their audience. With this in mind, they take the time and effort to only collaborate and partner with brands that reflect the values and behaviors of their audience.
With this hands-on approach and engagement, the returns for brand partners can be significant. They're growing but intimate audience numbers make them valuable brand partners.
2021 GREATERTHAN Creative Accelerator Cohort
Instagram followers: 18.7k @floatfest
Float Fest debuted in 2014 and has quickly become the not to miss immersive summer experience that’s quintessentially Texas, combining music, tubing on the river and camping. Crowned by Fest Pop as “officially the hottest summer festival” in the nation. Float Fest has become the summer destination that delivers an outstanding two-day music line up + fun in the sun both on and off the river.
Accelerator focus: Influencer marketing selections + brand partnerships for Summer 2022
Lee Rankin & Lee Rankin Group
Instagram followers: 2.9k @leerankingroup
LinkedIn followers: 1.8k
Lee Rankin is an entertainment attorney and micro-influencer in Memphis and Atlanta. Her practice, Lee Rankin Group, is a certified woman-owned, minority-owned business in Memphis and Shelby County.
Accelerator focus: Scaling business for multiple revenue streams. Building organic social media presence on Instagram and LinkedIn.
Instagram followers: 9.8k @elainakarrasmakeupartist
Elaina Karras is a Los Angeles-based Hair and Makeup Artist. Her work has been featured on the Today show online, as well as in Flaunt, In-Style, Nakid, Paper Magazine, Imagista, Millionaire Magazine, Plus Model, Cosmopolitan, Leica S Magazine, Kerrang, Galore, NYLON, Variety, L'Official, Ladygunn, Arabian Vogue, and Protagonist Magazine. Her most recent commercial clients include Honda, Nissan, Hyundai, Viviscal, and Lively.
Accelerator focus: Scaling business and business development strategy. Operations structure.
Jackie Hollywood is a TikTok and Instagram influencer, host of the popular series The Hollywood Report. She is one of the faces of GREATERTHAN’s A&R Scout Training Program and is the host of the upcoming series Scout Life.
Accelerator focus: Brand partnerships and collaborations
Dr. Priya Advani
Instagram followers: 444 @drpriyaadvani
Dr. Priya is a life wellness expert who practices holistic integrative medicine, including acupuncture and Eastern medicine. She practices at two clinics in southern California, one in West LA and one in San Pedro.
Accelerator focus: Re-branding and social marketing strategy, creative company employee wellness/ artist wellness consults, brand experiences, business development opportunities
Instagram followers: 16.4k @augustinsta
August Black is a writer, actor, and voiceover artist with a passion for guiding younger generations in wellness. He is a trans man and, as of recently, father to a baby daughter, Beau.
Accelerator focus: Brand partnerships/ business development opportunities, strategy on new business and products rollout.
Chef Cheryl Byrne
Instagram followers: 610 @cheryl.jean
Cheryl is a wellness chef in Santa Monica California.
Accelerator focus: New business development to roll out virtual cooking class series and social marketing strategy.
Celebrity Clients include: Santigold, Vanessa Redgrave, Eddie VanHalen (RIP), Paula Poundstone, Forrest Whitaker, Jillian Anderson, Valerie Bertinelli, and more.
Instagram followers: 616 @theradicalpod
Nick Terzo is the host of the leading, cutting-edge music industry podcast, The Radical, which has surpassed 10,000 downloads and is approaching its 1-year anniversary. The Radical reverse-engineers the creative process and pathways to success for artists.
Accelerator focus: develop brand partnerships collateral and strategy. Source and advise on business development opportunities.
Instagram followers: 13.1k @rowdyrecords_
Cypress Austin is currently based in Atlanta where he is Creative Director and A&R for independent label Rowdy Records distributed by Symphonic. He is also a lead scout in the A&R Scout Launch Pad by GREATERTHAN. Cypress is the son of iconic producer, songwriter, and filmmaker: Dallas Austin (CEO of Rowdy Records). Dallas' past filmography includes hit films Drumline and ATL, both, where he served as an executive producer. Cypress was shown the ropes at a young age and continues to explore different creative avenues as his career matures.
Accelerator focus: Career development, business development, and connection opportunities as a writer, producer and A&R executive.
About the GREATERTHAN Creative Business Accelerator Experience
The startup accelerator experience is usually a process of intense, rapid, and immersive education aimed at accelerating the life cycle of young innovative companies, compressing years' worth of learning-by-doing into just a few months. We do it a little differently. We hand-select companies that serve creatives along with creators and creative professionals to participate in a flexible remote, non-immersive, solutions and growth driven business accelerator.
About the Founder, Paula Moore
Paula Moore is a serial entrepreneur (8x founder with 5 exits) creative technologist and experienced creative executive who has developed career growth, business strategy, and brand partnerships for artists, startups, major music companies and over 20 of the top music festivals in the US, Iceland and Canada, and has worked with and developed brand collaborations with hundreds of brands and created innovative experiences for SXSW, Lollapalooza, Coachella, EpicFest, Shepard Fairey, Gucci Ghost, Santigold, Chrissie Hynde (The Pretenders), Todd Oldham, PETA, AT&T, House of Rock 2012, GQ House LA, Vans, Louis Vuitton, Bliss, Sephora, TOMS, RAY-BAN, Patron Tequila, Dickies, Hard Rock Hotel, Nixon, Le Sport Sac, Tumi, Burton, Electric California, Monster Energy, McDonalds, Popeys, Stubbs BBQ, Popchips, Native Shoes, Steve Madden, MAC Cosmetics, Free People/ Urban Outfitters, The Bouqs, Harry’s, Cadillac, Toyota, Honda, Mercedes Benz, Southwest and American Airlines, Chime Bank, Wells Fargo, American Express, AEG, LiveNation, and more.
“July was the most profitable month for DTR... ever! And just when I was calling it a month on Friday, the first template sale (Label Fave) came in! Here's to August and allowing it to be "this or something better." Thanks for all your motivation and accountability to help me make this happen!”
–Katherine Forbes, Designing The Row
“GREATERTHAN changed my life and helped me to activate and streamline multiple talent-based projects so that I can share my unique artistry with the world. Maneuvering through the entertainment industry with the support of this platform makes you feel like this team of people truly has your back and that your goals are absolutely within reach!”
–Lila Hood, The Blue Violin
“GREATERTHAN totally revolutionized my business- they helped me design an incredible brochure which then help me close new business. They introduced me to a new excellent client. The GREATERTHAN Team even helped me pivot quickly to remote organizing during Covid, and had incredible recommendations for social media content to promote my business.
Super grateful for this priceless advice + new connections!”
–Miguel Ortega, Celebrity Professional Organizer
“I was completely overwhelmed launching my new podcast, while maintaining my regular gig. The GREATERTHAN team jumped in, set my social media strategy, brand sponsor strategy and identified a Squarespace website designer. Now within only a couple weeks I have many followers and a few brands are even considering sponsoring my show. I'd have been lost without their knowledge and resources. GREATERTHAN saved me weeks wasted foraging for myself.”
–Nick Terzo, The Radical Podcast