GREATERTHAN is an A&R driven music + creative company exploring big ideas in combining A&R Research scouting with a curated invite only artist discovery and designer distribution boutique in Web3.

A community-driven music + culture brand innovating Distribution, A&R, and the Web3 space, its bespoke mobile app of curated music culture discoveries has been transformed into a visionary independent distributor of emerging music and creative culture content. 

Created, operated, and funded by a female founder.We are a startup company executing big ideas with artists, brands, festivals, labels and music companies

*Founded in 2019 as an incubating brand of Paula Moore Ventures

The A&R INNOVATION LAB

The first global A&R Innovation Lab + Designer Distribution in the music industry. Our global initiatives rooted in talent discovery include the leading A&R research and discovery system and the only A&R Scout Training Program in the world created by Paula Moore.

The A&R Innovation Lab offers access to exclusive, research-based drops that provide data-rich information you can't find anywhere else, covering everything happening in culture. 

From our TikTok 70 Music Drop, to the 2021 Drop of micro-influencers on social networks, to client and partner-requested MICro-customized drops that include the names, contact, and important data points that landed these hot discoveries in the drop in the first place, members and partners have access to these exclusive, limited releases.

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The A&R SCOUT LAUNCHPAD®

The Only A&R scout training program in the world. A combination of video modules and hands-on training, the A&R SCOUT LAUNCHPAD® prepares the next generation of music industry executives by setting them up for success through the development of A&R Instinct, Discovery Research Techniques, and Talent Evaluation Methods.

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INDUSTRY LEADERS REACT TO THE A&R SCOUT LAUNCHPAD®

"I love it and need it, too! ...I would love to meet the candidates that you mentioned."
— Sylvia Rhone, Chairwoman, Epic Records

"Look forward to hearing great things from you guys. We're happy to meet who you're excited about. And we can always make room for brilliant scouts who can add to our team."
— Pete Ganbarg, President A&R, Atlantic Records

"Wow! You must have been listening in our meeting earlier today regarding A&R research companies and A&R research at labels. Seriously!! Paula, I love what you're doing. Beyond impressive!"
— Samantha Cox, VP Creative, BMI

INDUSTRY LEADERS REACT TO THE BRAND PARTNERSHIPS WORK PAULA HAS DONE WITH HER SCOUTS PROGRAMS

“This [EPICFEST] was honestly the coolest event I've ever been to—even Coachella could learn  a few tips from Team Epic [ Referencing a brand partnership activation procured by Paula Moore].”
— HITS Magazine

"Paula is my go-to when it comes to “why didn’t I think of that” creative concepts. She not only brings the ideas, she delivers the brand partners as well. Connected in the areas of tech, music/entertainment and media,  Paula knows how to leverage her relationships to get things done fast. Can’t wait to work with her again.”
— Kelly Watson | SVP Partnerships | Billboard Media Group

"Paula is the original Amazon Prime. She delivers (actually over-delivers) each and every time. Paula is astute at identifying where trends are taking brands when it comes to creative engagement.”
— Nick Terzo | Head of Artist & Catalog at STEM

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