Founded in 2019 as an incubating brand of Paula Moore Ventures

Created, operated, and funded by a female founder:

GREATERTHAN is a web3 company exploring big ideas in combining A&R research, A&R Innovation and discovery, with designer distribution as a community-driven music + culture brand that will innovate A&R and the NFT space. 


Its bespoke mobile app of curated music culture discoveries has been transformed into a visionary, boutique independent distributor of emerging music and creative culture launching in spring 2022


We are also the first global A&R Innovation Lab + Designer Distribution in the music industry.

Our global initiatives rooted in talent discovery include the leading A&R research and discovery system and the only A&R Scout Training Program in the world created by Paula Moore.

The A&R INNOVATION LAB

The A&R Innovation Lab offers access to exclusive, research-based drops that provide data-rich information you can't find anywhere else, covering everything happening in culture. 

From our TikTok 70 Music Drop, to the 2021 Drop of micro-influencers on social networks, to client and partner-requested MICro-customized drops that include the names, contact, and important data points that landed these hot discoveries in the drop in the first place, members and partners have access to these exclusive, limited releases.

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The A&R SCOUT LAUNCHPAD®

The Only A&R scout training program in the world. A combination of video modules and hands-on training, the A&R SCOUT LAUNCHPAD® prepares the next generation of music industry executives by setting them up for success through the development of A&R Instinct, Discovery Research Techniques, and Talent Evaluation Methods.

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INDUSTRY LEADERS REACT TO THE A&R SCOUT LAUNCHPAD®

"I love it and need it, too! ...I would love to meet the candidates that you mentioned."
— Sylvia Rhone, Chairwoman, Epic Records

"Look forward to hearing great things from you guys. We're happy to meet who you're excited about. And we can always make room for brilliant scouts who can add to our team."
— Pete Ganbarg, President A&R, Atlantic Records

"Wow! You must have been listening in our meeting earlier today regarding A&R research companies and A&R research at labels. Seriously!! Paula, I love what you're doing. Beyond impressive!"
— Samantha Cox, VP Creative, BMI

INDUSTRY LEADERS REACT TO THE BRAND PARTNERSHIPS WORK PAULA HAS DONE WITH HER SCOUTS PROGRAMS

“This [EPICFEST] was honestly the coolest event I've ever been to—even Coachella could learn  a few tips from Team Epic [a Paula Moore creation].”
— HITS Magazine

"Paula is my go-to when it comes to “why didn’t I think of that” creative concepts. She not only brings the ideas, she delivers the brand partners as well. Connected in the areas of tech, music/entertainment and media,  Paula knows how to leverage her relationships to get things done fast. Can’t wait to work with her again.”
— Kelly Watson | SVP Partnerships | Billboard Media Group

"Paula is the original Amazon Prime. She delivers (actually over-delivers) each and every time. Paula is astute at identifying where trends are taking brands when it comes to creative engagement.”
— Nick Terzo | Vice President/ GM | Madison House Inc.

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